A lot of us have been conditioned to value something based on its price in large part due to effective marketing tactics and advertisements. We think that something is more superior because it is more expensive. And we assume that because it is cheaper, it therefore is inferior. That mental correlation we so often do is usually either misleading or simply not true. Although it is fair to say that at times ‘you get what you pay for’, it is important to recall that value in itself is personal and subjective. However, when clever advertisements begin to teach you what and how to value something based on certain criteria that benefit their profit margins, you might want to be more savvy when it comes to your own money. It is therefore important to get clear on your own value system and what it is that you deem important, ideally separate from the conditioning that expensive great marketing tells you, before you head out there to spend on something that you hope can satisfy whatever needs you may have at that moment. What you value is yours to decide. Do not let someone else define it for you.