Excellence is a virtue that never goes unnoticed. If it is one thing that a brand should be known for, it is that. Regardless of what you do, if you can show excellence in your work and all that you are, you will definitely stand out and get noticed. Excellence is usually taking that extra step, that extra mile. Doing the things others wouldn’t, because it is hard or requires effort. People generally like easy. They prefer to be comfortable. They could have huge aspirations and dreams but until they step outside their comfort zone, they will remain like most people. The big idea is to not only be excellent once in a while. Or in a ‘burst of inspiration’. But to be consistently excellent. If possible, every single time. That is how you join the truly successful ones. There is no off day for those people. Excellence is a part of them. And it is what they breathe.